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Smart thinking, straight talking
MARKETING INSIGHTS, CREATIVE IDEAS & STORIES FROM BEHIND THE SCENES AT IAE
Marketing isn’t a one-person show, which is why I’ve brought together some of the best experts in the business. Each member of our team is a specialist in their field, ensuring that every project gets the right people, with the right skills, at the right time. And whilst this is the core team, we also have an extensive network of experts and specialists, meaning we can tailor every project with exactly the right mix of talent to deliver outstanding results.
Why consistency will always beat intensity in business
Consistency will always beat intensity in business.
In this Sunday School edition of my 12 Dips & Tips of Christmas, I’m sharing why steady, intentional action is what really drives growth – and how this mindset shapes the way I run my business and my membership.
Emily Hewett
2 min read
Small Business Saturday & Showing Up
Small Business Saturday reminded me of something we all forget when things get busy – visibility matters. It doesn’t have to be loud or perfect, it just needs to be consistent. This week’s Sunday School shares how to keep showing up in a way that feels simple, sustainable and true to you.
Emily Hewett
2 min read
Into the water
Cold-water swimming at sunrise taught me a powerful business lesson: mindset and community matter more than anything. This week’s Sunday School explores how stepping into discomfort, surrounding yourself with the right people and outsourcing your overwhelm can transform your business – just like stepping into the sea transforms your morning.
Emily Hewett
3 min read
Built with belief
Arella is a powerful example of what aligned strategy and genuine partnership can build. From packaging to PR to product development, IAE Marketing has shaped the brand from the inside out. This week’s Sunday School explores what that means for your own business – and how the same strategic clarity will soon be available through the Plan It. Do It. Grow It. membership.
Emily Hewett
4 min read
Awards & Visibility
Awards and sponsorships aren’t just celebrations — they’re powerful marketing tools. Discover how showing up in the right rooms builds visibility, credibility and long-term growth for your business.
Emily Hewett
3 min read
From celebration to connection
This week, IAE Marketing celebrated becoming finalists at the Small Business Awards while supporting client Arella at the This is Manchester Awards. But beyond the trophies, it was a reminder that real success comes from community, connection, and the people you grow alongside.
Emily Hewett
3 min read
Nurture what you’re growing
Whether you’re growing a business, an idea, or yourself, nurture is essential. Growth takes time, care, and balance – and it starts with looking after the person behind the brand.
Emily Hewett
2 min read
Slowing down to speed up
A reminder that slowing down isn’t giving up – it’s what allows you to keep showing up. Here’s why a holistic approach to business and health leads to more sustainable growth.
Emily Hewett
3 min read
Gratitude and growth
Gratitude isn’t just a feel-good habit – it’s backed by science. Here’s how simple daily habits can strengthen your mindset, improve focus, and help your business grow.
Emily Hewett
4 min read
Why your brand matters more than you think
This week has been all about brand – from seafront photoshoots at Brand Club to helping start-ups find names and identities that align with their future. Here’s why your brand matters more than you think.
Emily Hewett
2 min read
Glitz, glamour and giving back
Friday night’s fundraiser for Big Purple Pants reminded me why recommendations matter so much in business. Here’s why this event meant so much to me – and your Sunday School task this week.
Emily Hewett
3 min read
Planning your next 90 days with the right energy
This week’s CEO Session reminded me of the power of mindset and energy when planning the next 90 days. Here’s why clarity, collaboration, and accountability matter and how you can reset your own goals.
Emily Hewett
2 min read
Supercharge your business strategy
Discover why I invest in strategy days for my own business – and how booking one can give you the clarity and focus to supercharge yours.
Emily Hewett
2 min read
Getting organised without losing your head
Getting organised isn’t about endless lists or colour-coded planners. It’s about keeping things simple, setting priorities, and giving yourself the breathing room to focus on what really matters. Here’s how I’m tackling the end of Q3 – and how you can too.
Emily Hewett
2 min read
Up the river without a paddle?
Took my new paddleboard out this week and realised just how much business can feel the same — awkward and uncomfortable until the right people show you how to make it easier. Here’s why the right help matters, and how to find yours.
Emily Hewett
2 min read
Visibility with purpose
Not all valuable work comes with an invoice. This week’s Sunday School looks at how showing up for the causes and people that matter can raise your profile, build trust, and align your business with your values.
Emily Hewett
3 min read
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