Smart thinking, straight talking

From childhood summers in South Africa to the loss of a best friend, this story is a personal one. It’s about remembering those we’ve lost, trusting your instincts, and finding meaning in the signs that guide you.

This week, IAE Marketing celebrated becoming finalists at the Small Business Awards while supporting client Arella at the This is Manchester Awards. But beyond the trophies, it was a reminder that real success comes from community, connection, and the people you grow alongside.

After an unforgettable October that saw me win Gold at the Best Business Women Awards, I’m thrilled to share that IAE Marketing has made it to the finals of the SBA Awards. But this time, it’s not about me – it’s about the team, the clients, and the people who make everything we do possible.

Whether you’re growing a business, an idea, or yourself, nurture is essential. Growth takes time, care, and balance – and it starts with looking after the person behind the brand.

A reminder that slowing down isn’t giving up – it’s what allows you to keep showing up. Here’s why a holistic approach to business and health leads to more sustainable growth.

Gratitude isn’t just a feel-good habit – it’s backed by science. Here’s how simple daily habits can strengthen your mindset, improve focus, and help your business grow.

This week has been all about brand – from seafront photoshoots at Brand Club to helping start-ups find names and identities that align with their future. Here’s why your brand matters more than you think.

Friday night’s fundraiser for Big Purple Pants reminded me why recommendations matter so much in business. Here’s why this event meant so much to me – and your Sunday School task this week.

This week’s CEO Session reminded me of the power of mindset and energy when planning the next 90 days. Here’s why clarity, collaboration, and accountability matter and how you can reset your own goals.

Discover why I invest in strategy days for my own business – and how booking one can give you the clarity and focus to supercharge yours.

Ever wondered what really happens behind the scenes at IAE Marketing? From coffee-fuelled to-do lists to client calls and dog walks, here’s a glimpse into the real life of running a business.

Getting organised isn’t about endless lists or colour-coded planners. It’s about keeping things simple, setting priorities, and giving yourself the breathing room to focus on what really matters. Here’s how I’m tackling the end of Q3 – and how you can too.

Took my new paddleboard out this week and realised just how much business can feel the same — awkward and uncomfortable until the right people show you how to make it easier. Here’s why the right help matters, and how to find yours.

Not all valuable work comes with an invoice. This week’s Sunday School looks at how showing up for the causes and people that matter can raise your profile, build trust, and align your business with your values.

From ethical weddings to smart searches and storytelling, today’s couples are planning with purpose. This blog breaks down the key wedding industry trends and how to reflect them in your marketing – so you stay visible, relevant, and ready to book your dream clients.

After winning Entrepreneur of the Year at the Rochford District Business Awards, Emily Hewett has now been featured in the Echo and shortlisted for two national awards – recognising her impact as a creative solopreneur and her bold, values-led approach to marketing.

Struggling to find the right words for your website? This beginner-friendly guide will help you write clear, confident web copy that actually works – even if you're not a writer. From simple keyword research to writing for mobile, structuring each page and adding the right SEO touches, this blog walks you through it all. Whether you're building your own Wix site or giving your content a refresh, these tips will help you sound like you – and bring the right people in.

We know that awards can be a powerful tool in your marketing strategy. Here's why awards matter.

From a young age, Lizzie and I dreamed big! Her sudden passing fuels my passion daily – this is a tribute to her and making every day count.

In the fast-paced world of digital marketing, data serves as the compass guiding your strategies. Understanding how to leverage analytics...