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Smart thinking, straight talking
MARKETING INSIGHTS, CREATIVE IDEAS & STORIES FROM BEHIND THE SCENES AT IAE
Marketing isn’t a one-person show, which is why I’ve brought together some of the best experts in the business. Each member of our team is a specialist in their field, ensuring that every project gets the right people, with the right skills, at the right time. And whilst this is the core team, we also have an extensive network of experts and specialists, meaning we can tailor every project with exactly the right mix of talent to deliver outstanding results.
The Year of the Horse – why cycles matter
From shedding what no longer serves you to building momentum with purpose, this blog explores the Year of the Snake and the Year of the Horse – and why cycles matter more than constant hustle in life and business.
Emily Hewett
4 min read
Reset before you rebuild
January doesn’t need pressure. This blog explores why resetting before rebuilding leads to clearer strategy, better boundaries and stronger foundations in business.
Emily Hewett
2 min read
Giving back is built in – not bolted on
Charity work isn’t a bolt-on – it’s built into everything we do. From Southend in Sight to Big Purple Pants, see how IAE Marketing supports community-led causes, and how your business can give back too.
Emily Hewett
4 min read
You don’t have to do business alone
Running a business can feel lonely, even when things look successful on the outside. You’re often the one holding everything together – decisions, direction and pressure included. This piece explores why having the right support changes everything, and why doing it alone for too long isn’t a badge of honour.
Emily Hewett
2 min read
Awards night in a jumper
What happens when you win an award but stay home in your jumper? A celebration – and a reminder that success doesn’t have to look a certain way. Emily shares her behind-the-scenes story after being named one of the UK’s Top 100 Small Businesses and a Top 10 Graphic Design Business.
Emily Hewett
2 min read
Why consistency will always beat intensity in business
Consistency will always beat intensity in business.
In this Sunday School edition of my 12 Dips & Tips of Christmas, I’m sharing why steady, intentional action is what really drives growth – and how this mindset shapes the way I run my business and my membership.
Emily Hewett
2 min read
Small Business Saturday & Showing Up
Small Business Saturday reminded me of something we all forget when things get busy – visibility matters. It doesn’t have to be loud or perfect, it just needs to be consistent. This week’s Sunday School shares how to keep showing up in a way that feels simple, sustainable and true to you.
Emily Hewett
2 min read
Into the water
Cold-water swimming at sunrise taught me a powerful business lesson: mindset and community matter more than anything. This week’s Sunday School explores how stepping into discomfort, surrounding yourself with the right people and outsourcing your overwhelm can transform your business – just like stepping into the sea transforms your morning.
Emily Hewett
3 min read
Built with belief
Arella is a powerful example of what aligned strategy and genuine partnership can build. From packaging to PR to product development, IAE Marketing has shaped the brand from the inside out. This week’s Sunday School explores what that means for your own business – and how the same strategic clarity will soon be available through the Plan It. Do It. Grow It. membership.
Emily Hewett
4 min read
Awards & Visibility
Awards and sponsorships aren’t just celebrations — they’re powerful marketing tools. Discover how showing up in the right rooms builds visibility, credibility and long-term growth for your business.
Emily Hewett
3 min read
11:11 – A story of friendship, loss and living with purpose
From childhood summers in South Africa to the loss of a best friend, this story is a personal one. It’s about remembering those we’ve lost, trusting your instincts, and finding meaning in the signs that guide you.
Emily Hewett
3 min read
From celebration to connection
This week, IAE Marketing celebrated becoming finalists at the Small Business Awards while supporting client Arella at the This is Manchester Awards. But beyond the trophies, it was a reminder that real success comes from community, connection, and the people you grow alongside.
Emily Hewett
3 min read
From me to we: celebrating the IAE Marketing team
After an unforgettable October that saw me win Gold at the Best Business Women Awards, I’m thrilled to share that IAE Marketing has made it to the finals of the SBA Awards. But this time, it’s not about me – it’s about the team, the clients, and the people who make everything we do possible.
Emily Hewett
2 min read
Nurture what you’re growing
Whether you’re growing a business, an idea, or yourself, nurture is essential. Growth takes time, care, and balance – and it starts with looking after the person behind the brand.
Emily Hewett
3 min read
Slowing down to speed up
A reminder that slowing down isn’t giving up – it’s what allows you to keep showing up. Here’s why a holistic approach to business and health leads to more sustainable growth.
Emily Hewett
3 min read
Gratitude and growth
Gratitude isn’t just a feel-good habit – it’s backed by science. Here’s how simple daily habits can strengthen your mindset, improve focus, and help your business grow.
Emily Hewett
4 min read
Why your brand matters more than you think
This week has been all about brand – from seafront photoshoots at Brand Club to helping start-ups find names and identities that align with their future. Here’s why your brand matters more than you think.
Emily Hewett
2 min read
Glitz, glamour and giving back
Friday night’s fundraiser for Big Purple Pants reminded me why recommendations matter so much in business. Here’s why this event meant so much to me – and your Sunday School task this week.
Emily Hewett
3 min read
Planning your next 90 days with the right energy
This week’s CEO Session reminded me of the power of mindset and energy when planning the next 90 days. Here’s why clarity, collaboration, and accountability matter and how you can reset your own goals.
Emily Hewett
2 min read
Supercharge your business strategy
Discover why I invest in strategy days for my own business – and how booking one can give you the clarity and focus to supercharge yours.
Emily Hewett
2 min read
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