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Smart thinking, straight talking
MARKETING INSIGHTS, CREATIVE IDEAS & STORIES FROM BEHIND THE SCENES AT IAE
Marketing isn’t a one-person show, which is why I’ve brought together some of the best experts in the business. Each member of our team is a specialist in their field, ensuring that every project gets the right people, with the right skills, at the right time. And whilst this is the core team, we also have an extensive network of experts and specialists, meaning we can tailor every project with exactly the right mix of talent to deliver outstanding results.


How to write web copy that works
Struggling to find the right words for your website?
This beginner-friendly guide will help you write clear, confident web copy that actually works – even if you're not a writer. From simple keyword research to writing for mobile, structuring each page and adding the right SEO touches, this blog walks you through it all. Whether you're building your own Wix site or giving your content a refresh, these tips will help you sound like you – and bring the right people in.

Emily Hewett
4 min read


Why awards should be part of your marketing strategy
We know that awards can be a powerful tool in your marketing strategy. Here's why awards matter.

Emily Hewett
3 min read


Make every day count
From a young age, Lizzie and I dreamed big! Her sudden passing fuels my passion daily – this is a tribute to her and making every day count.

Emily Hewett
3 min read


Deciphering data
In the fast-paced world of digital marketing, data serves as the compass guiding your strategies. Understanding how to leverage analytics...

Emily Hewett
2 min read


Decoding Google ads
In the dynamic world of digital marketing, Google Ads stands as a powerful tool to catapult your business to new heights. Understanding...

Emily Hewett
2 min read


Start-up essentials
Embarking on the journey of setting up your own business is an exhilarating adventure. As you dive into the entrepreneurial world,...

Emily Hewett
2 min read


Understanding customer segmentation
In a digital landscape brimming with diverse audiences, the ability to target the right demographic is paramount for marketing success....

Emily Hewett
2 min read


A guide to SEO
In the vast digital landscape, mastering Search Engine Optimisation (SEO) is paramount for businesses seeking online success. This guide...

Emily Hewett
2 min read


Blogging for business
Blogging has evolved into a powerful tool for businesses to connect with their audience, showcase expertise, and boost online visibility....

Emily Hewett
2 min read


The power of Pinterest
In today's dynamic digital landscape, businesses are constantly seeking innovative ways to connect with their audience and boost their...

Emily Hewett
3 min read


Optimise your Instagram posts
While there's no strict rule for the perfect ratio of image to text on an Instagram post, it's generally recommended to prioritise visual...

Emily Hewett
2 min read


Creating engaging carousel posts
Creating engaging carousel posts on Instagram involves a combination of compelling content, visual appeal, and strategic planning. Here...

Emily Hewett
2 min read


The horrors of ignoring a spooktacular 5 step briefing guide
Today is Halloween, so let's just imagine a world where clarity is a phantom, and the brief is scarier than a haunted mansion. Now...

Emily Hewett
2 min read


Decoding font file formats: Selecting the perfect fit
I recently encountered a font-related hiccup on a website I was designing that got me thinking about the importance of font file formats....

Emily Hewett
2 min read


Blogging my way to success: Join me in the 30-day challenge!
Hey, lovely readers! I'm thrilled to be sharing my latest blog update with you, and I've got something exciting to talk about – my...

Emily Hewett
3 min read


Engaging in design discourse: Our take on three noteworthy blogs
Today, I'm excited to share our recent interactions with the creative minds at Design Week . We firmly believe that staying connected...

Emily Hewett
3 min read


From Da Vinci to digital: Embracing Leonardo's design wisdom in the modern age
In the world of design, inspiration can strike from the most unexpected corners. As someone who has had an enduring love affair with art...

Emily Hewett
3 min read


Rediscover balance & happiness: A Journey through 'Happy Mind, Happy Life'
In this book review, I'll be delving into "Happy Mind, Happy Life: 10 Simple Ways to Feel Great Every Day" by Dr. Rangan Chatterjee. As a...

Emily Hewett
2 min read


The uncharted territory: What if you don't use SEO for your website?
Today, we're diving deep into the intriguing realm of SEO, better known as Search Engine Optimisation, and exploring a question that...

Emily Hewett
3 min read


Mastering hashtags: How to research popular ones for your industry
If you're looking to boost your online presence and engage with a broader audience, you've come to the right place – understanding how to...

Emily Hewett
3 min read
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