Which print products incur VAT?
- Emily Hewett
- Jul 26, 2021
- 1 min read
Updated: Jun 24, 2025
We are often asked which print products incur VAT – here’s a simple guide for you to follow so there's no nasty surprises on your next print bill.
Zero Rated Print Products
Books
Booklets
Brochures
Catalogues
Directories
Flyers/Leaflets – restrictions apply
Journals
Magazines
Manuals
Maps
Newsletters
Newspapers
Pamphlets
Price lists
Sheet Music
Timetables
Restrictions
Leaflets and flyers carry their own set of guidelines – if your leaflet complies with the following it will be Zero Rated:
There must be a significant amount of text on at least one side
It should not be larger than A4 in size
It is being distributed by hand
It must be a single item not forming part of a pack
It must be printed on a maximum of 230 gsm stock
You must also ensure that your leaflet, price list or brochure doesn’t have an order form on it. If it does, it makes it VATable.
So, by default, that makes the following products VATable:
Acceptance cards
Banners
Business cards
Calendars
Certificates
Compliment slips
Coupons
Delivery notes
Diaries
Envelopes
Folders
Forms
Invitations
Invoices
Labels
Letterheads
Order Forms
Postcards
Posters
Questionnaires
Roller Banners
Stationery
Stickers
Tickets
Transparencies
Always make sure you know what's what by coming back to our guide to check the items you are printing.
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This is a very informative guide on VAT for print products thank you for sharing! It’s great to have clarity on what qualifies as zero-rated. For anyone considering publishing their work, our book printing services in the UK can help ensure your printed materials are not only high quality but also compliant with VAT regulations. Keep up the excellent work!